Services

Strategic Product Marketing

We partner with marketing and product leaders to shape value propositions, build go-to-market plans, and equip teams for execution—driving results from day one.

  • GTM planning and transformation frameworks

  • Positioning, messaging, and commercial enablement

  • Implementation support, training, and systems administration

Campaign Strategy + Execution

From planning to optimization, we help marketing leaders align campaigns with business goals and maximize ROI.

  • Multi-channel campaign design

  • Demand funnel optimization

  • Campaign launch & performance support

Research & Competitive Intelligence

Clear decisions start with clear insights. We provide research that informs GTM strategy, strengthens positioning, and ensures your product aligns with customer and market needs.

  • Market and competitive analysis

  • ICP and persona development

  • Pricing and packaging recommendations

Creative & Content Strategy

Strong brands need strong storytelling. We design and deliver brand strategies, content, and digital experiences that communicate your value and build trust with your market.

  • Content strategy and creative assets

  • Copywriting, collateral, and design support

  • Website optimization and digital audits (visual, composition, UX)

GTM leadership on demand.

Fractional CMO/VP

Access senior-level marketing leadership without the full-time cost. We provide tailored strategies and guidance to align your team, strengthen brand positioning, and drive measurable growth. Available via contract or on demand.

  • Organizational structuring: skills-gap analyses, sourcing, interviewing, and staffing

  • Marketing strategy & planning: 12+ month plans with near-term execution and deliverables

  • Performance management: 0 → 1 OKRs and KPIs to align company and revenue strategy

Best for:

  • Founders or newly appointed CROs or CMOs

  • Revenue and marketing teams in transition

Small Business Package

Pro-level marketing, built for small businesses. Perfect for solopreneurs or small businesses (under 10 employees) that need fast, effective marketing support without the complexity or the added payroll.

  • Website updates: improve clarity, layout, and calls to action.

  • Campaign creation: build simple, targeted campaigns that generate leads and sales

  • The Quick Wins Plan: identify and execute 30–60 day priorities to boost visibility

Best for:

  • Founders and small businesses

GET STARTED

Strategy, systems, and go-to-market built to work.

  • Turn an idea, opportunity, or market need into a clear strategy and actionable plan.

  • Create the systems, processes, positioning, and operating infrastructure required to execute.

  • Bring structure and repeatability to launches, commercialization, teams, and cross-functional execution.

  • Diagnose what isn't working, remove friction, and improve performance using data, customer insight, and operating discipline.

GET STARTED

What’s with the “Squared”?

It’s not just a name. It’s our philosophy.

  • verb: squared // To test or adjust for conformity to a desired plane, straight line, or right angle.

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    Constructing the next best iteration of your business.

  • verb: squared // To bring (oneself) into a better position or relation.

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    Elevating and and optimizing to reach your objectives.

  • verb: squared // To set right; bring into agreement.

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    Aligning our expertise and support with your goals.

  • verb: squared // In an honest, straightforward manner.

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    Bringing you knowledge and clarity.

  • verb: squared //

    More impact, less noise.