Services

Marketing that meets you where you are.

  • For small businesses and solo workers, this is the starting point. Do you have an idea but don’t know how to share it? Maybe there's a plan in your notebook that you want to act on? Let’s make it happen and develop the key tools needed for growth.

  • You have a plan but need help with organizing systems, setting up processes, building your brand, improving messaging, creating personas, or doing research.

  • As a business, you want to improve your current processes, systems, and marketing strategies. Whether you plan to launch a new product, enter a new market, or improve your competitor tracking for better insights and results, your goal is to boost your performance.

  • Need to improve your go-to-market strategy, marketing campaigns, or dealing with staffing issues? Or maybe you want to reset and find a new product market fit? We provide quick solutions and expert support to meet your needs and offer useful advice.

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Where we can help

Strategic Product Marketing

We partner with marketing and product leaders to shape value propositions, build go-to-market plans, and equip teams for execution—driving results from day one.

  • GTM planning and transformation frameworks

  • Positioning, messaging, and commercial enablement

  • Implementation support, training, and systems administration

Campaign Strategy + Execution

From planning to optimization, we help marketing leaders align campaigns with business goals and maximize ROI.

  • Multi-channel campaign design

  • Demand funnel optimization

  • Campaign launch & performance support

Research & Competitive Intelligence

Clear decisions start with clear insights. We provide research that informs GTM strategy, strengthens positioning, and ensures your product aligns with customer and market needs.

  • Market and competitive analysis

  • ICP and persona development

  • Pricing and packaging recommendations

Fractional CMO | On-Demand Marketing Leadership

Access senior-level marketing leadership without the full-time cost. We provide tailored strategies and guidance to align your team, strengthen brand positioning, and drive measurable growth.

  • Organizational structuring: skills-gap analyses, sourcing, interviewing, and staffing

  • Marketing strategy & planning: 12+ month plans with near-term execution

  • Performance management: 0 → 1 OKRs and KPIs to align company and revenue strategy

Creative & Content Strategy

Strong brands need strong storytelling. We design and deliver brand strategies, content, and digital experiences that communicate your value and build trust with your market.

  • Content strategy and creative assets

  • Copywriting, collateral, and design support

  • Website optimization and digital audits (visual, composition, UX)

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What’s with the “squared”?

It’s more than a name—it’s our credo.

  • verb: squared // To test or adjust for conformity to a desired plane, straight line, or right angle.

    Constructing the next best iteration of your business.

  • verb: squared // To bring (oneself) into a better position or relation.

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    Elevating and and optimizing to reach your objectives.

  • verb: squared // To set right; bring into agreement.

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    Aligning our expertise and support with your goals.

  • verb: squared // In an honest, straightforward manner.

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    Bringing you knowledge and clarity.

  • verb: squared //

    More impact, less noise.